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Elektra, a company specializing in financial and commercial services, announced the launch of its Elektra credit as part of its omnichannel strategy .
Society seeks with this initiative to democratize access to electronic commerce or e-commerce for the vast majority of the adult population who still do not buy online in Mexico.
Grupo Elektra launches a new online credit, now available on its website
This new feature that Elektra offers to its consumers is currently running on the site Elektra official website. To take advantage of this, users must complete an application with the identification data offered by the INE, choose a term and indicate how the credit will be used.
Leveraging Elektra eCommerce Trends in Mexico
This new offer from Elektra is undoubtedly based on the most recent data on electronic commerce in Mexico .
For example, according to the E-Commerce Study in Mexico 2017, conducted by the Mexican Online Sales Association (AMVO)), one of the major barriers to digital shopping is the lack of access to means of payment.
Similarly, according to data from the World Bank, it is estimated that at the end of 2017, in Mexico, 58.7 million adults still do not have access to an account banking . Thus, Elektra seeks to break down these barriers and facilitates the access of the majority of the population to the purchase of products according to their ability to pay.
The requirements for dealing with online credit at Elektra are minimal it's easy, fast and totally online; It is only required to be of age and to have a valid voter card issued by the National Electoral Institute (INE).
Fabrice Deceliere, General Manager of Elektra Stores commented that this new launch of Credit Elektra Online confirms its commitment to offer its customers the best omnichannel shopping experience in Mexico , as well as the vocation of innovation of Elektra.
Juan Carlos García, Director of Global eCommerce & Omnichannel, stated that this publication is part of his digital transformation with a customer-centric approach that they believe will have a positive impact on the market. well-being of our customers.
Now, customers who apply for a credit and get it will be able to buy from the Elektra catalog, which has more than 35,000 products in cell phones , the electronics, appliances, motorcycles, furniture and many or after the categories of the best brands on the market
More initiatives by Elektra
This version joined others initiatives of Elektra, which had very good results .
For example, ] launched in May Elektra USA, an online store for Mexicans in the United States. In addition, they decided to provide a customer service via WhatsApp.
Similarly, they showed their intention to educate their consumers in e-commerce to encourage online stores, using specialized kiosks in their stores to achieve this goal.
All of this is part of its omnichannel strategy launched in October to facilitate access to e-commerce in general and to encourage sales in particular.
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