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In an effort to democratize access to e-commerce for the majority of the adult population who still do not buy online in Mexico, Grupo Elektra announced the launch of Elektra credit through its platform.
He indicated that according to the study "E-Commerce Study in Mexico 2017" conducted by the Mexican Association of Online Sales (AMVO), one of the main obstacles to digital purchases is lack of access to means of payment.
He added that according to data from the World Bank, it is estimated that at the end of 2017, 58.7 million people in Mexico still do not have access to a bank account.
Therefore, the company seeks to break down these barriers and to facilitate the access of the majority of the population to buy products according to their ability to pay.
He explained that the requirements for dealing with online credit are minimal, one only needs to have the legal age and To have a valid voter card issued by the National Electoral Institute (INE ).
The general manager of Elektra stores, Fabrice Decelière, commented that "this new launch of Elektra Online Credit confirms our commitment to providing the best shopping experience of the omnichannel in Mexico as well as the vocation of Elektra's innovation. "
Juan Carlos García, Tiendas Elektra Global eCommerce & Omnichannel Director, said:" This is part of our digital transformation and we believe it will have a positive impact on the well-being of our customers. "
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