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Although the brand's value ranks third with a total of $ 22.442 million, the company's growth was 66% higher compared to last year, according to the BrandZ ranking.
CITY OF MEXICO (Expansion) –
Gucci is the brand in the luxury category that has grown the most in 2018, with a 66% growth in relation to the evolution of brand value compared to 2017, reaching According to Gucci and Kantar Millward Brown, the BrandZ ™ Top 100 ranking of the world's most valuable brands was released on Friday.
"Gucci demonstrates how luxury brands can use digital technologies like Instagram and other social networks to share the content of their latest collections with its millennial audience ," says the statement, which also says that these types of brands seek to attract new generations, so technology is present in all its communication strategy.
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On this same line, Instagram appeared by it was time in the BrandZ Top 100 ranking of the most valuable brands in the world in position 91 is a platform, thanks to which, brands like Gucci and Louis Vuitton, have rejuvenated and succeeded their use. Each with over 23.4 million followers on Instagram.
For its part, Louis Vuitton retains the first place as the most popular luxury brand and the third fastest growing, with 41% more and a value of 41,100 million dollars. Dior (# 9) was the second fastest growing brand with 54% and a value of $ 3,600 million.
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