H & M prepares its e-commerce platform in Mexico

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The department store chain H & M presents the presentation of its online sales platform in the Mexican territory, scheduled for 2019, Karl-Johan Persson CEO of the company worldwide, according to a transcript of El Financiero .

According to the newspaper, the firm of origin Swedish has indicated that this version it is in line with the commitment of new markets, as well as a better way to get closer to customers. For the CEO, Mexico is one of the territories that keeps healthy growth in sales compared to other countries such as Russia and India.] The country was ranked first in retail e-commerce in Latin America, detailed report on trends in payment methods 2017, which was made for $ 13.7 billion.

In turn, H & M r ferred that even [19459] 009] China teamed with a retail site, Tmall, to push his e-commerce strategy . "We are also expanding through external partners.H & M launched its store with Tmall in China last March and the start was very successful," said the executive at [ El Financiero

The company of Swedish origin is the second largest textile group in Europe, being Zara of Inditex in charge of Amancio Ortega the main brand against which it is in competition.Account with two thousand 300 stores, even that are distributed in 44 nations, on the national territory it has outlets in the Mexico City and Guadalajara .

Research to compete in the e-commerce market in the country will give the opportunity to expand its presence to places where the company lacks positioning, for this it must generate a high promotion strategy so so that factors facilitating the purchase, such as free home delivery as well as rewards programs.