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Cuban cigar sales, the star's export product, are expected to reach an increase of 10% or more by the end of 2018, despite increasingly stringent tobacco laws around the world, said a representative from Habanos SA
"The goal is to maintain leadership in the world, despite health regulations, smoking areas, the company continues to grow in its business plan, we expect a growth of 10% (in 2018 turnover), but we can overcome this problem. number, "told AFP Ernesto González, director of operational marketing of Habanos SA
Habanos S.A., is a joint venture formed by Altadis (owned by the British group Imperial Tobacco Group) and Cubatabaco. Its sales in 2017 reached 500 million USD, which represents an increase of 12%. The impetus came from China's request.
"We believe that the engine of the Asia-Pacific region will always be an important market.We aim to develop the tobacco culture in this market.In Europe, the market is more mature and the local market has grown despite higher incomes. "because of the tightening of the blockade that the United States has been applying to the island since 1962," he said. He assured that a possible lifting of the blockade would allow the company to access one of the largest markets for this product.
"They prevent Cuba from exporting and satisfying the needs of the US market and preventing consumers from having easy access to our product, so they have to look for a subterfuge to buy it through commissions and travelers. ", did he declare.
Countries such as France in Europe or Chile and Uruguay in Latin America apply measures that restrict spaces reserved for smokers or standardize packaging without leaving a mark.
More than 100 anti-smoking groups have recently asked the International Labor Organization (ILO) to sever its financial ties with tobacco companies. The ILO explained that its links with tobacco producers were a way to help improve working conditions.
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