Hi, Barbie! Mattel will stop producing toys in Mexico



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The toy company Mattel announced on Thursday that it planned to sell its factories in Mexico, in addition to the dismissal of 2,200 people worldwide, accounting for 22% of its workforce.

Mattel owns two manufacturing plants Mexico, located in Monterrey and Guadalupe, Nuevo León.

At a conference with analysts, the company's CEO, Ynon Kreiz, said the layoffs will affect employees in the administrative part and reinforcement positions, and that to preserve the creative abilities and sales, according to the EFE news agency.

Kreiz also said in a statement that he wanted the company to stop focusing on manufacturing and focus on the development of intellectual property

. is to turn Mattel into a high-performance IP-based (Intellectual Property) toy company and I'm sure we have the right equipment, the right assets and the right strategy to achieve that goal and improve the long-term value for our shareholders, "said the executive in the text in which the financial results were announced.

Layoffs and the sale of factories are part of a business plan to reduce Mattel announced that sales in the second quarter of the year fell 14 percent to 840 million dollars, and net losses jumped 329 percent to $ 241 million

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