In the not attempt to wash Facebook's image, especially in reaction to research published by the New York Times compared to the reputation crisis they're going through, Mark Zuckerberg announced changes in the way the social network works to prevent the spread of "sensationalist and provocative" content.

"Sensationalist" and "provocative" are two words chosen by the public relations team of the social network to refer to false news and extremist content, without having to use these adjectives. Finally. The goal, they say, is to prevent clickbait and misinformation in the social network.

The CEO of Facebook explained that in his social network, people naturally interact more with sensationalist content. Although this has a certain degree of truth, what he avoids is that the algorithm created recently by his own company and which has caused so much damage, rewards these behaviors and increases the frequency of presentation of such subjects.

Then, they will modify the algorithm to reduce the distribution of harmful content as it becomes more and more extreme and thus prevent it from becoming viral. The methodology is not clear, but it guarantees efficiency after a series of tests conducted with a small group of users.

In the past, the algorithm allowed the vulgarization of this type of content without any control and intervened only when there was a serious enough offense to block those who published it.

The change of algorithms would make the engagement or the scope is reduced as it gets closer to an extreme in which the social network takes the necessary steps:

Mark Zuckerberg, in the text where he announces these changes, also took the liberty of comparing extremist content, hate speech and the offender with partial nudity as an example of their success, proving once again that those who pretend to shape the future of society, the Internet and technology, they really have the lead in the 19th century:

Interestingly, our research has shown that the natural pattern of extremist content applies not just to information, but to almost any other type of content. For example, near-nude photos, such as those with small clothing or sexually suggestive positions, gain on average in range before changing the distribution curve. The same goes for posts it's not part of our definition of hate speech, but it's offensive.

Yes, it's the mentality within the leadership of the largest and most important social network in the world, which also has Instagram and WhatsApp.