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HSBC Mexico wants to gain more ground in the consumer market and for this purpose aims to reach 6 million individual customers (not companies) by 2021.
Today, there are about 5 million, according to Juan Parme, deputy general manager of consumer and estate banking, representing 10% of the country's banking population.
This British-based bank launched its HSBC Stilo program on Thursday, which includes two banking products and services for each bank style. life, whether they are independent young people or families.
According to the director, to achieve this goal, approximately 250,000 new customers in these segments will be added each year. Only with HSBC Stilo, they intend to add about 20,000 monthly customers.
"I think we will be able to increase our acquisition rate and bring customers to the bank at a faster pace." Our total customer base is close to 5 million customers, or about 10% of the $ 50 million that has been banked in Mexico and we hope to continue to grow the customer base here, "he said.
Commitment to the Country
The director of HSBC pointed out that the launch of this new product, in the current situation, demonstrates the commitment of this British bank with the country, which, he says, constitutes a strategic market for the group. ] "Mexico is a priority country for HSBC's strategy and our long-term strategy in Mexico will not change because of the short-term situation (…) we will continue to work in Mexico with Mexicans. We believe that growth opportunities are very important, we believe that it is a market that has huge potential and we are ready to work with our clients. "
Despite the slowdown, loans continue to grow
In the first half of 2018, growth in consumer finance loans has slowed, but they continue to grow at a nominal 8% in the sector. , which, according to him, is not bad. [19659002"Itisnotnecessaryforustoreduceournominaldebttoaminimumof8%growththanothereconomiesintheworldwouldhavetohave"explained]
It explains that the deceleration of consumer credit could be subject to some degree of uncertainty in consumer confidence. "There has been a slowdown, but deceleration does not mean stop growing."
With regard to the new HSBC Stilo program, Executive explains that it meets the demand of its customers, who want more ad hoc products
"We are revolutionizing the traditional offering of the bank in listening to our customers and making them much more personal. A single young person has different financial needs from those of a boss or head of a family, with dependents. With HSBC Stilo, we will give them the attention and guidance they need, the products and services they need and the unique benefits of their lifestyle. "
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