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New York.- Most phones offer the same thing: big screen, battery life and good camera. So when a newbie brings something innovative to the party, why is it hard to break into a telephony market dominated by Apple and Samsung?
Network, the company that relies on digital cameras for film productions, will launch this Friday one of these phones. New Hydrogen A It has a holographic display that produces 3D images without the need for special lenses, technology that the company calls 4V. It will come out with two movies converted in this format and will allow users to record and share their own videos with the phone.
The goal of Network is modest: sell 16 million units per year, or 0.5% of sales of Samsung. However, Network you will need customers beyond the technological elite and camera buffs, you will need your friends and friends of your friends. This does not help that the Hydrogen A have the high price of $ 1,295.
Hydrogen One. AP Photo
"The network Hydrogen A it's unlikely to change the status quo of the smartphone, "said Geoff Blaber, an analyst at CCS Insight.
Delete part of Apple's domain and Samsung It's a lot more complicated than before, because telephone innovation no longer concerns the hardware of a phone, said Carolina Milanesi, an analyst at Creative Strategies. What matters most, he added, is the software and the artificial intelligence behind him.
Take as an example the new iPhones from Apple. Of course, the XR and XS models have screens, battery life and decent cameras. But Apple has also focused on software features such as augmented reality, artificial intelligence and automation with the help of Siri's digital assistant. Or the Samsung Galaxy Note 9. Its distinctive features include the use of artificial intelligence to refine images.
AP Photo
Although the Hydrogen One screen is different, says Milanesi, it's not necessarily something that the mass market will want.
Red's founder, Jim Jannard, said his phone is trying to make waves in a phone match.
We do not buy the same make, model or color of car as our neighbor, "he said. It is important that this industry continue to grow … and offer people a new option.
The Warner Bros. Studio will offer customers of its parent company AT & T two free 4V movies: Harry Potter's first previous film: "Fantastic animals and where to find them" and Steven Spielberg's "Ready Player One".
The Hydrogen One also has dual lenses on the back for photos and 4V video. The problem is that the people with whom you share them will receive the normal picture, unless they also have a Hydrogen One.
The phone will also have a handful of 4V games.
Hydrogen One. AP Photo
The 4V network could have the same problems as virtual reality. People have not gone out to buy a viewer and videographers do not seem in a hurry to do virtual reality experiments.
Jannard has already changed other industries. Before founding Oakley, he became a major player in sunglasses thanks to many techniques he hopes to reproduce with the new phone.
"We are not trying to monopolize the whole world," he said. "We try to offer a phone that hopefully you will like enough people."
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