* Invests Porsche 6 thousand mde in new technologies * Presents Mission, totally electric and fast * Domestic work unfairly paid – Julio Brito A.



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Although the domestic market of the automotive industry was thirteen months with red numbers, not all brands suffer the same fate. This is the case of the Porsche de Mexico, which according to its new CEO Luis Carlos Henry Arroyo has experienced a 4% growth in the first half thanks to the launch of the Porsche 911 Carrera Turbo, the Porsche GT 2 RS and the 911 Exclusive. Series and its sales star the Porsche Cayenne. "We can not cope with the demand."
Porsche is part of the Volkswagen group in the high-performance sports car segment and Henry Arroyo told us that in periods of declining markets, those who maintain strength are often luxury, for the simple reason that he does not need financing. "We live in times of high interest rates, inflation and consumers who are afraid of taking risks."
During the conversation with Henry Arroyo, he told us that Porsche is celebrating its 70 years of existence and on June 9, they presented Mission E, the proposal for a fully electric high performance car, capable of developing similar speeds to the models carry an internal combustion engine.
Porsche plans an investment of 6 billion euros for the development of new electrified vehicles and production plants from 2017 to 2022. Mass production is expected to be completed by 2025 at the latest. invest $ 1 billion for research and development.
As a icing on the cake of the conversation, Henry Arroyo said that they will close the year with the launch of the Cayenne Hybrid, the Panamera 4S and the 911 GT3 RS.
Luis Carlos Henry Arroyo, who took office on 1 June. "I have a long 21-year career with the brand," he said. He is an industrial engineer from the Universidad Iberoamericana and holds a Master's degree in Business Administration with specialization in International Strategies from the Universidad de las Américas. At the managerial level, he worked in the different brands of the VW Group, particularly in marketing, sales and logistics.

WORK.- In Mexico, just over 2.4 million people perform paid domestic work in more than 34 million households that exist in the country, according to the National Institute of Statistics and Labor. geography. Therefore, every 22nd of July is celebrated the International Day of Domestic Work, as a way to reflect on the working conditions of this group of the population. For GINgroup, which is chaired by Raúl Beyruti Sánchez, it is important that each work activity is remunerated fairly and in accordance with the law, regardless of the type of economic unit

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Twitter: @abritoj

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