It's Official: Amazon Prime Day Starts July 16th

The annual Amazon sale called Prime Day will be back in two weeks and will include even more offers in more countries and will last longer than in the past years. In addition, the company will proceed to the draw of a new Lexus car.

The annual sale will officially begin Monday, July 16 at 12 o'clock. US Pacific time and will last 36 hours, compared with 30 the previous year. Australia, Singapore, the Netherlands and Luxembourg will join Prime Day for the first time with the United States, the United Kingdom, Mexico, Japan, India, Italy , Germany, France, China, Canada and Belgium. Prime Day will include more than 1 million offers worldwide, more than the hundreds of thousands of offers last year and more than 100,000 from 2016. Offers will include more than two times more Amazon devices than before.

In fact, a handful of offers have already begun, including a $ 100 discount on the Echo Show's smart screen and four months of Amazon Music Unlimited service for 99 cents.

"We are anticipating a strong reaction and we are getting ready," said Jamil Ghani, Vice President of Prime International, in an interview.

Prime Day is now in its fourth year and has become a salon of popular selling where the e-commerce giant can boost your income You are in a typically low season of the year for sale (summer) .In the previous two years, Amazon broke its own sales record in one day during Prime Day – though he broke those same records at the next Black Friday or Cyber ​​Monday – selling is also a very useful way to convince people to join the Prime service, which already has over 100 million members in the world, as well as to buy Amazon brand devices and make people more in the ecosystem of But, after Amazon has decided in April to increase the annual cost of Premium in the United States , its largest market, from 99 to 119 US dollars, the company will have to make an even greater effort. "We have continued to see very strong growth in Prime memberships," he said, adding that the focus is on the highest value for the price of membership and " we believe we are doing it brilliantly. "

In order to attract new customers and encourage current members to buy, Amazon will introduce several new items to this year's event. Prime Day will expand to Amazon's physical stores, with sales at Whole Foods and Amazon Books in the United States. In addition, the company plans to use the event to launch special edition products, such as the Delta Voice Activated Washbasin and Coleman RoadTrip LXE portable grill.

To date, Amazon has launched the draw called Alexa Home-Smart- House Contest. Interested people can participate by asking things from the voice assistant Alexa on the First Day, by watching videos related to the voice assistant or by downloading the Amazon application. The jackpot is a Lexus ES 2019 compatible with Alexa.

In previous years, there have been some problems during Prime Day, such as consumer complaints of lack of inventory of popular products or lack of offers that is worth it. In 2016, a computer problem prevented people from paying for their online purchases in the early hours of the sale.

To resolve these situations, Ghani said that Prime Day will include more offers and larger stocks for popular items – although he said he's still waiting that the products are exhausted. Regarding the performance of the Amazon site, he said: "We think we are prepared for what is coming."