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Online Strategy
On July 1, the # Elecciones2018 took place in Mexico. A historic day that started early with a large influx of voters; long lines were visible in reports, with some incidents all over the country documenting the delay in installing boxes.
Trends were activated at an early time: # Elecciones2018 was mentioned in more than 250 thousand times; #VotaLibre tweeted 189 thousand times; # EleccionesMéxico2018 reached 230,000 mentions; # VotaMéxico reached 180,000 mentions; # OnlyFaltasYour trend that made an active call to vote, reached 98,000 mentions
Minutes after 18 hours, @NTelevisa_com released the results of fast count surveys of some states, which would mark the trend of the numbers would be published more later. The data was conclusive: 5 out of 6 governorates would be for Morena: Tabasco; Chiapas, Morelos, Mexico City and Veracruz. With the exception of Guanajuato, which was a triumph for the Front for Mexico.
The conversation began to speculate; the speech has intensified in the search for numbers in the presidential race. At 8 pm, the @Mitofsky_group poll revealed that @lopezobrador_ outperformed its nearest competitor, @ RicardoAnayaC by more than 20 points.
Then, the candidate of Todos por México, @JoseAMeadeK, offered a message to the media to recognize that the voting trend did not favor it. He wished the success of Andrés Manuel López Obrador where he headed the executive branch. "He (AMLO) will have the responsibility to lead the executive power, and I wish him the best of luck," he added. Jose Antonio Meade has become a trend with 320 thousand mentions; the conversation gave some nuance to acknowledge that Lopez Obrador will be the president of Mexico.
Later, independent candidate @JaimeRdzNL accepted and congratulated López Obrador as a leader in the election. At the same time, @RicardoAnayaC, Por México Al Frente's candidate, congratulated Andrés Manuel López Obrador for his victory and, after revealing that he was talking with him, warned him that he would lead "An opposition as firm and frontal as (…) no democracy works without democrats, that's why, because I believe in democracy, because I am a democrat. "
Andrés Manuel was a trend with more than 800 thousand mentions, AMLO was mentioned more than 1.4 million times.The media coverage was given in full and around the figure of López Obrador.
11 pm, @INEMexico's president, @lorenzocordovav, said @lopezobrador_ had a minimum number of 53.0% and a maximum of 53.8%; @ RicardoAnayaC with a minimum of 22.1% and a maximum of 22 , 8% @JoseAMeadeK with a minimum of 15.7% and a maximum of 16.3%, and finally @JaimeRdzNL with a minimum of 5.3 and a maximum of 5.5%. sent a national message to congratulate and recognize Andrés Manuel López Obrador With this, the presidential race was defined: Mexico elected president @lopezobrador_ with a large majority
@ realDonaldTrump tweeted: "Congratulations to Andres Manuel Lopez Obrador on becoming the next president of Mexico. I am looking forward to working with him. There is a lot to do that will benefit the United States and Mexico! // Congratulations to Andrés Manuel López Obrador for becoming the next President of Mexico. I really want to work with him. There is a lot to do that benefits both the United States and Mexico! "
Other leaders joined in congratulations: @JuanManSantos, President of Colombia; @evoespueblo, President of Bolivia; @sanchezceren, President of El Salvador; @MashiRafael, former president of Ecuador; @NicolasMaduro, president of Venezuela; @ Irubin, representative of the Republican Party in Mexico; @MartinVizcarraC, president of Peru
The political map in Mexico, with some changes and definitions that will be published in the official accounts, would be as follows: Tabasco, Chiapas, Morelos, Mexico City and Veracruz for the Brunette Party The election in Puebla will go to the vote by vote in a closed contest between @MBarbosaMX and @MarthaErikaA.Jalisco remains with @EnriqueAlfaroR @ MovimientoCiudadanoMx, the Front wins Guanajuato with @diegosinhue, and in a final of the PRI and PAN photography they compete for the Yucatan
*** Photo: The celebration of the victory of López Obrador gathered tens of thousands of supporters in the Zócalo. (EDGARD GARRIDO, REUTERS)
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