[ad_1]
On average, Mexican netizens make almost nine online purchases a year in the "Fashion" category, with a ticket costing an average of nearly 1,000 pesos, the Mexican Online Sales Association (AMVO) announced.
Mexico City .- AMVO President Eric Pérez-Grovas said in a statement that factors such as comfort, shipping options, speed and diversity of offers were key to Internet shopping.
According to the Habits of the Purchaser in Line 2018 report in the Fashion category, the majority of purchased fashion items are for personal use (98%), but a high percentage is also destined for the pair (66%). or the family (50 percent).
In terms of knowledge of brands and / or fashion stores having an online presence; On average, the most popular brands among online shoppers in the Fashion category are Liverpool, Amazon, Mercado Libre, Privalia and Palacio de Hierro.
From January to September 2018, the report pointed out that 70% of Mexicans who bought online in the Fashion category were loyal to their brands and their stores for their trust, over 80% of them investigating prices in store and websites before you buy.
The study, conducted among Internet women and men aged 18 to 55, found that people like to buy at any time and that products arrive directly at home in a short time; so about 70% bought in an online store despite the physical version of the store.
follow us on Facebook – Twitter – Instagram – Telegram
[ad_2]
Source link
