More competing applications to deliver food

The home delivery of meal through mobile apps (& # 39; Apps & # 39;) is gaining strength in the Ecuadorian market.

Nine years ago, before the arrival of mobile technology, Menu Express was launched in home food delivery Quito. "We decided to provide services delivery the restaurants high-end that did not have this option, "said Andrés Ontaneda, general manager of the company.

The business started with the orders via calls, this could also be done from a website and, now, via aapp& # 39 ;, which is available since January 2016.

With that new technology The company has approached a young audience, aged 20 to 30 years.

The Express menu provides the service deliveries with own personnel. He has a fleet 30 motorized. Work with business "They do not have the equipment needed to deliver the delivery service and the restaurants that have them, but they need help not to saturate their fleet," said Ontaneda.

"Apps" also help channel orders numerically and restaurants ensure delivery. This is one of the services of Domicilios.com, born as national entrepreneurship in 2014, but in January of this year, it was acquired by Domicilios.com Colombia.

The local company works with some 700 catering establishments in Quito (especially in the Valleys of Los Chillos and Cumbayá), Guayaquil and Cuenca. "For 60% of these restaurants, the application it's just a channel the sales and for the rest, it's a support mechanism for home deliveries, "said Andrea Sandoval, Director of Marketing. monthly growth the service is 20%.

In this year, foreign companies Glovo and Uber Eats have entered Ecuadorian market.

The first makes deliveries of all kinds of furniture"But catering services account for 85 percent of deliveries," said Gianfranco Baquero, director of sales and marketing.

Uber Eats works with more than 400 food companies in Quito and Guayaquil.
The business model Among these two applications, it is to affiliate restaurants and recruit independent dispatchers. They are usually students, homemakers or retirees seeking self-employment or generating additional income.

The condition is that they have a vehicle, motorcycle or bicycle to provide the service. "As a delivery partner, people with two-door cars or older vehicles can now generate flexible revenues with Uber Eats," said Cristina Villarreal, head of communications for Uber Eats in Latin America.

Apps generate more revenue for restaurants

The Guayaquil chain, the Parrilla del Ñato, uses the Domicilios.com application since May of this year. The tool allows him save the costs in the management of orders at home, implementing its own software is expensive, commented the commercial director, Luis Escobar.

The five Ñato Grill stores make an average of 40 deliveries per day. Orders via the app account for 16% of monthly sales, Escobar said.

Other small business They also noticed the benefits of the technology. Twins Steak, Quito, uses two applications.

The most effective is Glovo. The place still does not appear in the list of restaurants in the app, but the customers call the establishment to place the order and request the services of Glovo, so that a dealer remove the food. 20% of Monthly Billing of this activity is explained by the commands through the "applications".

According to data from Electronic Chamber of Commerce, only fast food transactions, which include restaurants using apps and other technologies, grew by 3% last year.

Billing companies Services food deliveries (which includes "food and beverage" transportation) also increased over the last four years, according to data from the Internal Revenue Service (SRI) (see chart).

Some companies have a starting price 1.50 USD for each delivery and the amount increases depending on the distance. Others like Uber Eats have a flat rate of 2.25. These costs are the responsibility of the customer. The delivery time offered is between 20 and 40 minutes.

Paúl Bravo USA the apps order food on Friday. "With my friends at work, we are always looking for new restaurants and, for now, we prefer to bring food to the office."

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