Netflix will launch its Ultra service, what is it?

Netflix is ​​one of the most disruptive companies of the last decades. Although its proposal is not unique and finds many similar competitors in the market, it's a brand that has managed to position itself as a leader in its category with a growing base of followers as well as interesting business figures. 19659002] In this sense, suffice to recognize that all countries with Netflix available, total over 140 million hours of views (movies and series) per day. In addition, in the more than 190 countries in which Netflix is ​​present, 125 million users accumulate. With these figures, the company records revenues greater than 8 thousand 830 million dollars

However, given the increasing competition and the speed with which the market can move, suppose that this area "No validity would be a mistake, especially when several studies have found" failures "in the seemingly perfect business plan and content production of the streaming platform.

Recall that a recent study signed by the consulting firm 7Park, indicates that 80% Netflix users do not consume the original content of the company, but prefer the series and movies produced by television networks and movie studios.

In this sense, Netflix is ​​close to launching a new subscription plan called Ultra that aims to deliver subscribers content in HDR 4K definition to enhance the consumer experience between

This new possibility, still under judgment, will be available for the moment in Europe, a market in which, in the last year, the company has increased the costs of its standard and premium with a ceiling of 13.99 euros per month.

From the TuttoAndroid website, they indicate that the new subscription model will have a maximum price in euros between 16.99 euros and 19.99 euros according to the browser used

Although this last cost proposal represents more than double what the saurians pay for the basic plan, it is also true that it is an integral movement that seeks to adapt the proposition of the 39, enterprise to new media to consume content.

In Europe, the high dynamic range is becoming more and more common in mobile phones and cameras, with what I am looking for more frequently are spaces that allow them to enjoy what interests them in high definition, with more realistic images and more accurate colors.

The bet of Netflix aims to adapt to this demand while serving as a good test define if it will be worth trying with this type of service in other markets such as Mexico or the United States, where although the 4K definition is a reality, penetration levels are still low