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Last week, Shuntaro Furukawa began his duties as Nintendo's new president and immediately the changes were felt in some of his subsidiaries, as in Europe. Once in the position, Furukawa appeared before company executives and talked about various topics related to the present and future of the company.
According to a report by Kyoto NP (via DualShockers ), Shuntaro Furukawa was introduced to Nintendo executives after a meeting with Nintendo's shareholders and took advantage of the fact that he was a member of Nintendo. opportunity to talk about the company's plans regarding its mobile business and the commercial exploitation of its characters in other sectors. Initially, Furukawa reaffirmed that Nintendo remains committed to making the mobile business a pillar of the company and for this to be possible, the division must earn revenue of $ 900 million. In this sense, the president of Nintendo acknowledged that, although it is a complicated challenge, they hope to confront it by launching original and creative titles.
Furukawa also highlighted Nintendo's plans to bring the content of their IPs to more people. around the world and said that, weighing the fact that consoles and video games are the centerpiece of everything, they will seek to bring the characters of the company to other areas: "we will continue with the plans for bringing Nintendo's characters to other areas, such as theme parks, video content and their presence in different merchandise, will provide us with better opportunities to integrate Nintendo's IP into people's daily lives, and with the support from our external partners we are working on these aspects of business differ from those of gaming platforms, we intend to increase the number of people who have access to it. IP Nintendo, by attracting n attention in a wider and through these possibilities we can make contact with other consumers outside a "demographic" gaming environment.
What do you think you know Shuntaro Furukawa plans? Can Nintendo stand out in your mobile experience?
Tell us in the comments and stay with us in LEVEL UP.
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