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The CEO of Telefónica, José María Álvarez-Pallete, believes that the company has made an interesting case both for the company and its customers with the recent acquisition of a total of 2.940 million euros of rights of La Liga for the three seasons from 2019/2020.
Telefónica has been granted the broadcasting rights of "partidazo". and eight first division matches for a fixed price of $ 980 million for each of the three seasons. A few days later, the operator announced an agreement with Mediapro to buy back the rights of the Champions League and the Europa League for the next three seasons (2018-2021) for a total amount of 1 080 million d & # 39; euros.
In an interview with the program "More than one" of "Onda Cero" collected by Europa Press, Alvarez-Pallete influenced that the latest LaLiga rights auction did not record "virtually no inflation "compared to the previous one, which included a growing trend by season. Thus, he pointed out that this time the price is set for three years and is "a little lower" than what was paid in the last of the previous auction.
"For us this process has had a very controlled inflation, as it was, it was very important because it marked the limit between being able to have them or not having them – broadcast rights -", said the president of Telefónica, who criticizes a few months ago the "irrational exuberance" of
In this sense, he added that the company makes "several figures" to find out what the limit of price that is worth paying for the football rights and asked if he believed that the company made an interesting deal with this purchase, considered that it is, both for Telefónica and for his clients.
Álvarez-Pallete has noticed that football is one of the contents that its customers demand the most and one of the "main attractions" of its Fusion package, which has the largest customer base in Spain, which not only buys connectivity, but also other value-added services.
On the other hand, the CEO of Telefónica has confirmed that after the agreement reached last Thursday with Mediapro, the Champions League would stop broadcasting an open match in Spain, since the conditions from the season 2018/2019 are different from those that existed until now. [19659008]
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