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The 2018 Xbox FanFest that was held in Mexico City sparked a lot of expectations among brand fans in the country and in Latin America, as it is well known that the region has welcomed Xbox consoles and the franchises that started They grew up with every system. Being one of the most important events of the year for the brand, its main leaders were in our country and LEVEL UP had the opportunity to talk with Phil Spencer, who would explained how they see and consider the Latin American market.
In the LEVEL UP interview with Phil Spencer, head of Xbox, during discussions on topics such as the Xbox Game Pass and the possibility that the brand is designing a portable console, the relationship with the Latin American market has also been discussed. In this sense, the manager highlighted the initial project that Xbox was to present its products in Mexico and Latin America, which generated strong reactions from the public: "I am very proud of the work done since the beginning by our team, our products in Mexico and Latin America and the market share we see in this country with Xbox now reflect these efforts to bring the console and locate the content.The same thing happened with such franchises than Gears of War and Halowho has done incredibly well here. They are not emerging markets for us, they are huge markets. Latin America represents 200 million players, only 15 million in Mexico, it's a big market for us, for Sony, for Nintendo and we have done very well here. Mexico is an established market, as it has been for a long time, it is our fourth FanFest here and I love to see how the creative community is developing. I like to see how a region of players has become a region of creators. "
Later, LEVEL UP interviewed Phil Spencer on the creative video game scene in Mexico and Latin America and asked if Microsoft and the Xbox had considered supporting in any way. In this regard, the manager felt that the best way to create a creative base is, initially, to offer video games to a larger number of people, as this would encourage many of these players to be interested. to develop and seek ways to participate in the process. Industry: "One of the things I like to do when I come is to get to know the developers and do something like that, not necessarily to pick one and say that I love it more than others, but knowing the challenges they face, one of the challenges What I hear now from developers, not only from Mexico, but also from Latin America, is how to find talent that knows how to create video games. Here, they started talking about some universities and other things we could do to help create a better creator base for them. One of the things we're going to do is launch the Xbox Adaptive Controller in Mexico and other markets, but we have to allow everyone to play. People play games, that's how I got interested and started being young when my father got home a computer became interested in the video games that they were, how they were built and started to write the code. My background here has started to be a player, so I think the more we bring video games to all kinds of people, the more we will have better talent. "
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