Prices of soft drinks, cars and toys in the United States increase because of tariffs

The cans of Coca-Cola and Fanta are more expensive, the prices of cars increase and even the post-it are more expensive : ] The American companies began to pass to the consumers the costs of the commercial war launched by Donald Trump.

A large number of American firms were prepared for a price increase after the publication of the second quarter results of the year. They intend to protect their margins against the escalating prices of steel and aluminum that increased product manufacturing costs.

"Clearly, it is inconvenient for us, it is disturbing for our customers" it is "necessary", J ames Quincey, Executive Director of Coca-Cola who has increased its prices at the beginning of the month, after the new tariffs of 25% and 10% on imports of steel and aluminum, imposed by the president Donald Trump.

Rates "are one of the reasons that prompted us in the middle of the year to announce a price increase," defended the executive.

followed by retaliation of China, the European Union, Canada and Mexico affect the bottling activity (plastic, resin) and transportation

"In the short term, there will be a consumer impact," he warned his party Deborah Thomas, financial director of Hasbro

Hasbro who specializes in table games (Scrabble, Trivial Pursuit) discusses with his suppliers and distributors a price increase that could occur During the crucial Christmas holidays

In March Wilbur Ross, Secretary of Commerce had assured consumers that would not receive the entry into force of the tax on aluminum

The new tariffs affect businesses in two ways: On the one hand, the costs of raw materials and imported materials increase. And on the other hand, they increase the costs in ur their customers in the export markets.

The Rights of Customs come at a time when American companies are facing a strong dollar that is hampering their exports and falling emerging market currencies (Brazilian real, Argentine peso, etc.) which reduces the benefits in these areas.

The major auto makers in Detroit (General Motors, Ford, Fiat Chrysler) on Tuesday lowered expectations for 2018, citing new rates, in the worst part of its actions since GM's bankruptcy and Fiat Chrysler in 2009.

GM calculated the bill for the rise in the prices of aluminum and steel – which account for more than half of the components of A car – in more than a billion dollars in 2018.

"We will recover this deficit by raising prices," said Chuck Stevens, chief financial officer, explaining that it is the only One of the few ways the builder has to stay "competitive".

Starting in August, consumers who want to buy a Chevrolet Silverado or a Sierra GMC should review your budget because these cars will increase.

US protectionist measures and retaliation by some countries protect very few sectors and cause damage in rural areas of the United States.

Aware of the danger in the vicinity of ] upcoming mid-term elections, the Trump Government just announced a $ 12 billion emergency plan to help farmers affected by the Chinese retaliatory measures.

Producers of whiskey from Bourbon, the maker of Harley-Davidson motorcycles, products hit by punitive taxes of the European Union, also expressed its difficulties

The Trade War could reduce the benefits of 500 of the largest US companies by 15%, according to a study by Goldman Sachs.

The supply chain of companies that depend on it the most Imports, such as energy, coal, electricity, information technology and transportation, are threatened by significant risks. "We are preparing to change our sources of supply," said Nicholas Gangestad, chief financial officer of the 3M industrial conglomerate. , which makes post-it, tape and other products in more than 60 countries around the world.

The company, which has recently increased its prices, does not rule out additional increases.

lsm