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More than 50,000 tons of biscuits are produced by the multinational snacks company Mondelēz International from its Lima factory, and consumption in this category continues to grow. The key is to innovate according to the wishes of consumers. The latest launch of the famous biscuit brand Ritz now flavored with garlic and butter, is an example.
"We are very happy to continue to add value to this brand with a totally different product. We are very confident that with just one bite of Ritz Garlic and Butter flavor, our fans will share our excitement. It is a biscuit that combines the perfect ingredients to enhance Ritz's unique flavor, "explains Mauricio Escobar, associate director of the biscuits category for the region.
] Launch there will be 3 flavors and 6 presentations that Peruvian consumers will be able to sample at Ritz, the brand that leads sales in value of the segment of crackers in the country.In addition, the new flavor will be exported from Peru to Ecuador and some countries of Central America.
For this campaign, the multinational will use a communication plan that includes guidelines in digital media, sampling of products and actions through the Fan Page, in addition to a plan of momentum and visibility at the point of sale, with the aim of publicizing and generating the proof of this new flavor.
curren t, Ritz it is sold in more than 20 countries and next year it will be 85 years old . In Peru, it is one of the most important brands of the company, representing 25% of its portfolio of cookies.
Source: Black Market
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