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Starbucks announced that it would award $ 10 million to anyone who could design glasses easier to recycle and degrade, the company said in a statement
. Starbucks pledges $ 10 million in association with Closed Loop Partners and its Circular Economy Center to Launch Challenge NextGen Cup Challenge ", [19659004] said the company In a statement issued in March
Starbucks also said that it was the first step in the development of a comprehensive end-to-end solution and that they were looking for ships around the world are diverted from landfills and biodegradable or give them a second life like another cup, towel or even a chair: anything that can use recycled materials.
Through NextGen Cup Challenge, the company will award scholarships to entrepreneurs who are working on ideas likely to develop more ships
"This challenge will enable innovators and entrepreneurs leaders to obtain financial resources, technical and expert support to streamline global solutions, through the system of recovery and return to the supply chain. Sourcing, "said Rob Kaplan, CEO of Closed Loop Partners
Each year, approximately 600 billion paper and plastic cups are distributed worldwide, a figure in which Starbucks accounts for 1% of the total, but the company wants to 's. involve in the solution to the problem.
Ordinary glasses are made of cardboard with a layer of plastic which makes their degradation last twenty years or more.
"Through this collaboration, Starbucks and Closed Loop's partners are achieving complex problems in the supply and recovery of materials, seeking to protect the environment and the future wealth of our natural resources, " said Erin Simon, director of research and development of sustainability and materials science in World Wildlife Fund.
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