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CDs. from Mexico.
The fine watchmaking market in Mexico, which includes products valued between $ 8,000 and $ 170,000, is a growth niche favored by a large number of collectors and a small group of millionaires in the world. Mexico. country, says Walter Ribaga, director of Cyrus watches in Mexico.
"Mexico is an interesting market because there is an audience of a certain level who has a great knowledge of fine watchmaking and there are many collectors.The brand in the country," said the managing in an interview
for Ribaga, the trend still indicates a greater interest in luxury crafts and consumers prefer to buy innovative and differentiated items.
"This part of the consumers It grows worldwide, not exponentially, but it increases.
" There are a lot of collectors who bought branded watches and now they start to have a lot of Us we are interested in niche brands because we are the ones who manufacture watchmaking innovations, we are the inventors of horological complications, who need a lot of manual and craft work, "he adds.
Cyrus is an independent company with its own watch manufacturer. its activities in Mexico in 2018. The company belongs to a Swiss family business dedicated to watchmaking that started with the manufacture of high-level machines and complications for other companies, but launched his own brand 10 years ago. It varies between 600 and a thousand watches for the whole world, and we are represented in Japan, Hong Kong, Singapore, England, France, Italy, Switzerland and the Middle East, among other countries, so we have to distribute all our customers
"Our collections are still limited, the last product we launched in Mexico produced 38 pieces for each model and these are three models so it's a very exclusive product."
The Haute Horlogerie business, he added, does not require mass sales but specific and limited productions to meet the specific needs of customers. Politicians, entrepreneurs and millionaires are among those who are interested in this type of watches that keep their appeal.
"The 2002-2003 market has grown significantly, has suffered from the crisis of watchmaking over the past three years, but this crisis has dissipated and further increased between 5% and 10%. "
To sell his watches, Cyrus has selected two main sales channels: jewelers in contact with watch enthusiasts on the other hand, are the digital media or" social media ", where there has people who work from Instagram to other networks for business purposes.
The Cyrus plan includes the sale of 100 watches in 2018 and for the other following 120 units, accounting for about 10% of the global production of the company.
"Today, planning for more than two years is difficult, the economy and politics are changing, making plans impossible for five years, the best mplo axis is Venezuela, which was a important market for Haute Horlogerie and now no coin is sold, "he declared
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