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El Buen End 2018 is "a perfect shopping storm" on the internet, with an average ticket of about 2,000 807 pesos; equivalent to an increase of 98% over last year.
The favorite articles or the most sought after by Internet users will be the technological devices; in addition to fashion products, travel and accessories; with discounts that are generally between 40% and 50%.
These are the main conclusions of a published study Picodi.com, an international online sales company; who reported that 77% of customers called the cheapest weekend of the year it will be millennia.
He indicated that the use of credit cards would increase by 60%; while the remaining 40% will make transfers, debit payments and convenience store transactions.
"But – the latter – this is not a surprise.On events of this nature, many shops and banks offer payment facilities of up to 12 months without interest.
"And such benefits are usually very effective because the combination of large discounts and small monthly payments is a temptation that few people can resist," the study said.
Good Finish Products Online
Getty Images With regard to the products most in demand by Internet marketers, during the good end of 2018, the Picodi.com He threw the following categories:
• 41% will opt for technological devices. Being televisions, cell phones and computers the most expected items.
• 21% will be looking for offers and discounts on fashion products, shoes and accessories.
• 3% will look for trips.
Security tips for online shopping
Getty Images To make safe online purchases, the Internet.mx association recommends:
- Check the authenticity of the site through security seals; which are located at the bottom of the page.
- Check that the site address starts with "Https" instead of "Http:"; This ensures that the sending of your data is encrypted.
- Check the privacy policy. This allows you to check whether the processing of personal data, bank accounts, letters and customer names is reliable.
- The page must inform you about payment mechanisms, shipping costs and taxes. If you have doubts or if the processes are not completely clear, it is better not to buy.
- Identify and register the phone number or the email address of the seller, to consult if you have any questions.
- Make sure your computer or mobile device has an updated antivirus. Use private networks and avoid establishing public Wi-Fi connections.
- Examine the purchase opinions of other users; and do not get carried away by offers and promotions. If the discounts are extremely low, it is probably a fraud.
The three faces of the Mexican web buyer
Getty Images On the occasion of Good End 2018, The Cocktail Consultancy reported that buyers of Mexican websites are divided into three types:
1. Digital leaders
In this category, 44% of Mexican Internet users are located. This is the most advanced profile and is often purchased by others. They use different payment methods and are premium customers of some sites.
56% of this category are men and 44% are women. Nearly 40% of Digital Leaders belong to an AB socio-economic level; they are on average 36 years old and 94% are in the bank.
Its main categories of purchase are: transportation, travel, beauty, video and electronic services. They report a penetration of smartphones 91%; and they feel comfortable with several payment methods: PayPal, cards and transfers.
2. Social support
They represent 30% of the country's Internet users. This profile makes social use of technologies. They are very active people in social networks; but not so much in online shopping. They have an average of 34 years and the majority belongs to the average socio-economic, middle-low.
Women predominate here with 61%; against 39% of men. 82% of this group is banked. They buy mainly in three categories online: transportation, video services and telephone.
The penetration of smartphones in this group, it is 88%. This is the profile that spends the most time each day connected; and pretends to check his mobile phone more often.
3. Earthly attention
In this category, 26% of Mexican Internet users are located. They prefer the world offline; both for the purchase and for the communication. Here men predominate, with a proportion of 59%, against 41% of women.
85% of terrestrial warnings smartphone They report an average age of 36 years. 60% belong to the socio-economic level of middle-class NSEs and 83% are banked. Their purchases are concentrated in four categories online: travel, transportation, video services and music services.
They only use two devices to make their digital purchases: smartphone and computer. This group did not incorporate Tablet neither to seek nor to buy.
Of the three profiles, it is the one who spends the least time of the day connected.
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