The showcase with which Nissan dominates at the International Motor Show

Every year, the Bogotá International Motor Show is consolidated as an ideal showcase to allow different brands in this sector to present some of their main novelties to the Colombian market.

That's why Nissan, as in previous editions, took advantage of this new opportunity to show Corferias a portfolio of vehicles for all tastes, some of which are exclusive to the region.

This is the case of the new generation of Nissan LEAF, which arrives for the first time in Colombia to show all its buyers why it is currently the best-selling electric vehicle in the world.

It's a line of empowerment, dynamic new design and cutting-edge technology that embodies Nissan's leadership in technological innovation and electrification. In addition, it is equipped with innovative e-Pedal technology, which completely transforms the driving experience. The e-Pedal allows you to start, accelerate, decelerate and stop with just one pedal, reducing driver fatigue.

"The arrival of the Nissan LEAF in Colombia and in the region marks a turning point in our history, no one has more experience in the segment and no one has sold more electric cars than Nissan; this vehicle will also transform mobility in Latin America, "said Juan Manuel Hoyos, Nissan's director of marketing in Latin America.

The fully refurbished Nissan Altima also debuted in the Latin American market with a distinguished expressive style, dazzling interior, a 2.0-liter VC-Turbo engine and Nissan Intelligent Mobility's most advanced vision technologies. , the one that seeks to change the way vehicles are driven, driven and integrated into society.

"The arrival of the all-new 2019 Altima in the region is the starting point for redefining the importance of the sedan segment in terms of design, comfort and innovation, thanks to the technology of that will transform the way vehicles are manufactured, motivated, motivated and integrated into society, "said Pedro Albarrán, marketing director of Nissan LAC34.

Regarding the pick-up range, the Japanese brand introduced Frontier X-GEAR, the new version of the intelligent and award-winning Frontier that arrives in the region, preserving its performance and high strength for work and adventures out road. This is an exclusive version that meets the uses and needs of the local customer.

The new version features design details such as darkened and wraparound fog lamps, front grille, door handles, exterior mirror housings and black-finish rear bumper. In addition, it has 18-inch aluminum wheels in black, as well as calipers and side adhesives that go from the doors to the loading platform.

Another novelty with which Nissan dominates in the sixteenth edition of the show is its vision of the future with the concept vehicle BladeGlider, a 100% electric sports prototype that defies the paradigms of design. It is the first vehicle equipped with the SOFC system (Solid Oxide Fuel Cell for its acronym in English or Solid Oxide Fuel Cell for its translation into Spanish).

According to the company, this is the first time that the BladeGlider prototype is introduced in Colombia and that it is part of the iconic models of the Nissan Intelligent Mobility brand vision, with which Nissan seeks to transform the how vehicles are made. driven, driven and integrated into society.

In terms of design, the vehicle is inspired by the innovative Nissan ZEOD RC (Zero Emission on Demand) electric racing vehicle; It presents a radical design at the front narrow which creates a distinctive form of hang gliding when seen from above. It has a perfect weight distribution, thanks to its arrangement of lithium-ion batteries and motors between the rear wheels. In addition to optimizing the power supply with a significant reduction of tensions on the front.

In order to affirm itself as a pioneer and leader in the development of electric mobility, the brand also presented at this edition of the Nissan Electric Café Automotive Event, an innovative initiative presented in Colombia for the first time after his debut in Chile and elsewhere. places of the world. In a fun and illustrative way, participants were able to experience the potential of 100% electric mobility in a dynamic space.

Similarly, with this proposal, Nissan seeks to promote awareness, interest and dialogue around electric mobility and sustainable lifestyle through new technologies developed by the Japanese brand. In parallel, Nissan's interest in the development of strategic alliances to promote environmentally friendly mobility.

"The development of electric mobility is a fundamental pillar of our vision.Nissan Intelligent Mobility seeks to provide more electrification, to progress towards autonomous driving and a more connected environment.We are very proud to contribute to the electric mobility in Colombia and the upcoming arrival of the new Nissan LEAF in the country, which confirms our commitment and our path to a better future with zero emissions, "said Juan Carlos López, marketing manager of Dinissan.

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