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The "states" will be the starting point for advertising on WhatsApp
Why BioBioChile.cl in Applications
"We believe this is an opportunity for businesses to reach people, this will be our main way of monetizing," said Chris Daniels, vice president of WhatsApp.
Shy but irreversible, WhatsApp will begin to integrate advertising into its platform. And the first place that society will occupy for show commercials will be in the popular states (Status) of your friends.
It's a feature similar to Instagram Stories, in which a person can view brief collections of images or videos that disappear after a few hours.
"We think it's an opportunity for businesses to reach people. This will be our main way of monetization ", said WhatsApp Vice President Chris Daniels in an interview with the British Independent newspaper.
The release will allow the company to generate resources, considering that it lacks a "wall" or a "timeline" like those of Facebook, Instagram or Twitter. promise made by WhatsApp in 2016, after dropping its subscription payment model.
The company, owned by Facebook, has become one of the largest communication systems in the world, with more than 1.5 billion users. It is followed by Facebook Messenger, which began experimenting a few months ago by adding commercial ads to the list of friends of its users.
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