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The terms with which Starbucks He determines the size of his ships at the origin of a trip of Howard Schultz, its founder, in Italy.
He went to a cafeteria on these lands and was captivated by the experience. He brought some of the tradition that he found in this country through his glasses.
In Mexico, Cielito Cher Coffee, its competitor, makes a silent but direct criticism precisely in this sense, placing in his brand image "he says big", for example.
The sizes of Starbucks are High, Medium, Large and Venti. The first contains 350 ml (12 ounces), a large 470 ml (16 ounces) and Venti 600 ml (20 ounces).
However, the actual content of the big and the unloved has been questioned, since a video with over 14 thousand reproductions (up to the time of publication of this note) has placed the contents of the video. a large glass of blows on a Venti and They presume that the same continent.
It's like that that they see their faces in Starbucks.
The Venti is the same as the Great, but more expensive. pic.twitter.com/AyEXwb141U
– Rafael Chacón Berumen – FAFHOO ? (@Fafhoo) August 11, 2019
The Twitter users are characterized by making the social network one of the most critical and complicated for brands, often playing against them, but in this case in favor of the fact that they immediately indicated to the case is at the top and the other has enough space for the cream and other items that would prevent it from being served so complete, so they indicate that this is not enough. is not a hoax but a simple logic.
In reality, these are rules that the brand respects. The quantity is clear at the point of sale. In the end, social networks demonstrate their power and not always against companies.
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