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Template group he increased his defense in favor of Michelob Ultra and against Heineken and your brand Amstel Ultra.
The brewery reported the situation through an unmarked document sent through its public relations agency, which resulted from the complaint filed with the bank. Mexican Institute of Intellectual Property (IMPI), this one has ensured the products and advertising material of Amstel Ultra.
"With these actions, Heineken exposes itself to severe penalties such as immediate ban on the marketing of Amstel Ultra and until the final closure of the production of the product in question. Not only that, but, if the damages and losses caused are requested, the Dutch company it is necessary that pay the Grupo Modelo until the 40 percent of sales from Amstel, "explained the company.
In the document offended brewer He pointed out that the defense of his product is and will also be opposed to the establishments where it is marketed.
On this occasion the products were insured in Oxxo stores of FEMSA, also a Heineken partner; Six stores, belonging to the latter.
He explained that IMPI operations were carried out in different establishments and distribution centers in Monterrey, Apodaca, Guadalupe, San Nicolás and San Pedro, to prohibit their sale and marketing.
Modelo pointed out that the IMPI had visited eight Oxxo stores, four Six stores and two distribution agencies, where eight thousand 500 cans, bottles and material that they have announced Amstel Ultra, equivalent to more than 125,000 pesos.
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