Tinder, the application to meet people in the mobile field par excellence is ready to completely embrace the GIF . After announcing that it was testing a video feature called Loops last April, the service is ready to make it global and is now starting to roll it out to different countries around the world, making the feature available gradually in all territories.

The videos themselves are only two-second clips that play in a loop format by remembering the Boomerang feature of Instagram or, simply, a GIF use . These can be inserted into the images that users have in their profile, so that they can be displayed more naturally and more directly than with an image.

You have two seconds of video in a loop to show more of your personality. This is the best way to get landslides to the right. You can be suggestive, you can be fun, but whatever you are: be yourself. And be quick, because everyone will start to show their best shots! (Let's be honest: putting motionless images is very old-fashioned.)

Increasing Interaction

Loops is a tool that is clearly intended to increase interaction between users, thereby raising awareness # 39; s application. the person receiving can have as much information as possible trying to get a match or pass to the next user. That's why Tinder has increased to nine space publications that can be incorporated into the profile, thus making room for new videos that help complete the directory.

In countries where it was tested until the moment the response was positive, increase in user interaction between 10 and 20 percent indicating that something as simple as a short clip is able to change the perspective that one person has over another in the application. When downloading one of these videos, two important factors must however be taken into account: they are currently only available for iOS devices and can not be filmed directly from the application, but must be previously edited in the reel of the terminal, either in the form of video or Live Photo.