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Toyota Motor Sales of Mexico estimates to sell 107,000 vehicles in the Mexican market in 2018, a slightly higher target than it had at the beginning of the year.
This growth will be supported by a larger sale of hybrid vehicles, segment in which hopes to market 10,000 units this year.
From January to June, the company marketed 5,000 Prius 300 on the Mexican market. In the second half of the year, the hybrid Camry will hit the market, which will be three hybrid Toyota models: Prius, Prius C and Camry.
At a press conference, Tom Sullivan, president of Toyota Motor Sales of Mexico, pointed out that after the United States and Japan, Mexico is the country where they market the most d & rsquo; # 39; hybrids.
The company expects that 10% of its sales by the end of the year will be for hybrid vehicles.
taxi renewal program, the company has marketed 300 Prius hybrids and now that the program has been extended for the purchase of hatchback cars, it should place a greater number of model units Prius C.
In the first half, Toyota sold 51,948 vehicles in the country, 1.2% more than in the same period of the previous year. The best sellers are Hilux, Yaris, Avanza, Hiace and Corolla
From rising prices, Sullivan commented that they were trying not to overreact to exchange rate changes
"We are constantly working with Japan and the United States to make sure that prices go up little by little … We will try not to be above our competitors, "he explains.
New factory. Construction of its new plant in Guanajuato, the company said the works were 40% completed and that they should open in December 2019.
Toyota said it would manufacture the Tacoma truck in the new factory, despite any modifications being approved for the North American Free Trade Agreement (NAFTA).
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