Toyota Mexico records a sales record in the first half

Despite an environment of deceleration on the market for new cars the Japanese Toyota engine sales of Mexico achieved in the first half of the year a record sales growth.

In the period Toyota sold 51 thousand 948 units, which means a growth of 1.2% over the same period of the previous year.

In the first six months of the year, he sold 5,000,000 units of his model Prius with which Mexico became the third country with larger sales of this vehicle, after United States and Japan .

Guillermo Díaz director of operations of the company, commented that the almost 52 thousand units sold, is a great success given the circumstances of the market The company expects annual growth of 8, 4% of its sales, estimated Tom Sullivan president of the automotive industry

The strategy for this year will be to position itself in hybrid market in which 's waiting to place 10 thousand units, with the introduction of a medium sedan, which will add to the Prius and Prius C.

In the first half of the year year, sales of new cars on the Mexican market declined by 8% .4%, affected in part by the increase of the dollar and the deceleration of financing .

CPR