Uber's investment in Mexico rises to $ 500 million since its launch

Uber said Tuesday it has invested $ 500 million in Mexico since the start of operations in the country in 2013 which underscores the importance of the market for the private carrier facing increasing competition.

The company stated that the figure includes contributions to government-administered mobility funds, security campaigns, and "social responsibility" projects .

While Uber faces battles with regulators in Europe and increased competition in Asia and the United States, the company sees the opportunity to establish a strong presence in the second largest economy of Latin America.

But the company is facing pressure to step up its efforts due to the arrival of Chinese giant Didi Chuxing, who launched its operations in the city of Toluca in April and which is expanding to Other cities.

Uber said he will reshape his support centers in Mexico, in addition to offering customers the opportunity to switch drivers through their application.

Mexico is the fourth largest country of Uber in number of trips behind the United States, Brazil and India.

The company currently operates in 21 of the country's 32 states but the remaining entities have unfavorable regulations for companies that provide assistance, said Federico Ranero, Uber's general manager in Mexico.

Among the states where Uber does not currently operate, Veracruz, Durango, Tamaulipas and Hidalgo are of particular interest said Ranero.