[ad_1]
Individuals who own one or more credit cards have different benefits ranging from regular purchases to interest-free months, to discounts at various establishments such as restaurants, physical and online stores, airlines, etc. However, the lack of information or interest makes that users do not take advantage of these promotions.
According to a survey conducted by Kardmatch of over 2100 people on the use of credit card promotions, it was found that 56% mentioned that they occupy their card promotions less twice a year. The low use of promotions is due to the ignorance of these, according to 40%, while 29% of them forget to consult them.
Joel Cortés, CEO of the digital credit card platform, said the major banks in our country are trading an average of 3,600 promotions per year for their cardholders.
He pointed out that if you consider that, in general, a Mexican has at least two plastics from different banks, this is important because it means I would have access to more than 7,200 discounts a year; however, they are not used because they are not available.
As a result of the above, Kardmatch has launched the first application in Mexico that consolidates information on the most relevant promotions available for major cards issued in the country. "Since 2012, we realized that there was a lack of information on how to use and enjoy all the benefits of credit cards (…) Someone Has he received any training or advice on the use of the map? The truth is that Mexicans learn to use it with hearsay and no one teaches us to occupy them, "recalls
Since the Kardmatch Promos app, cardholders can access the most relevant promotions offered by their different cards, regardless of the location of the bank, which will allow them to save and make money-saving decisions.
For her part, Gabriela Navarro, commercial director of the company, mentioned that it would be sufficient for the user to download the application, which will be available for the devices. iOS and smart phones with the Android operating system, fill z some boxes with personal data and select the card (s) with which you have. He also indicated that he would not be asked for information on his card.
The user can choose the type of promotions that interests him, ranging from shopping, restaurants, experiences, services, training and trips
done the previous thing, the # Application will only show the promotions of the cards that have been and they will be able to be filtered according to the categories in which he is interested and in the place where he lives, in order that the information received by the users be very relevant You can find discounts of 5% to 30%, which represents savings for your pocket.
"It happened to me before I knew anything about the promotions, make a purchase or pay for a service and then realized that if I had used my card I would not have it. would have gained an additional benefit. "
He also acknowledged that banks do not occupy the proper channels to inform their customers about the promotions they have, have indicated that they usually appear on the statement; However, a person who consults this document is interested in knowing how much he has spent, how much he has to pay and what is the date of payment.
"In the paper account statement, you will find that the promotions section comes to the end.; As we have seen the banks have about 300 promotions per month, but in this space they do not match, so they simply choose a sample of five promotions that they thought were relevant, but for you, they can not be right now, "he added. 19659002] The board explained that another way that financial institutions occupy is their promotions site, a place where 100% of profits are actually placed. However, he said that in the survey conducted only 12% of card users knew this type of portals.
For the moment, for the user to make a profit, he will have to show up at the store and spend his plastic in a terminal; However, he confirmed that once a large community has been created, they will try to incorporate online commerce; that is, that they will direct people to the portals of each institution to finalize the transaction.
The user must be held accountable
In due course, the National Commission for the Protection and Defense of Financial Services Users said that the bank can take up to 100 days to find out that they have been victims of fraud, since they usually react when they start collecting for a loan that they have not hired, because they have not not used to regularly check their credit bureau. [19659002] Given this, the CEO of Kardmatch said that not only depends on the bank to inform the user, he must also have knowledge before occupy any financial product and grant more money. be careful in the case of credit cards. I compare cards with cars: who is responsible for accidents, who buys or who drives? The same goes for plastics, I believe that the consumer has to take responsibility with financial education, fortunately what has happened with technology is that it makes our job easier, simply looking for a term that you can solve. "commented
[ad_2]
Source link
