Whatsapp: confirm that there will be advertising in the states

New Delhi, India (EFE) –

The mobile messaging service WhatsApp will make profitable the operation of the popular application, including in its tab "States" ads, confirmed to Efe company sources owned by Facebook.

The decision was announced this week by platform vice president, Chris Daniels, visiting India, although there is no details on when this new feature of the platform form will begin to work, confirmed the Efe communication office WhatsApp in the Asian country.

According to statements from the local NSAI agency, Daniels said that "this will be the main mode of monetization of the company, as well as an opportunity for businesses to reach the citizens of WhatsApp"

The "states" of WhatsApp which functions as a complementary feature of the mail service, allows the publication of images, animations, videos or text for 24 hours only, and its access is not mandatory for the user. main use of the platform.

The inclusion of advertisements would place the communication service in the same stages as the Facebook platform that had started much earlier to include advertisers in the news space of its users.

WhatsApp it was acquired in 2014 by the company Mark Zuckerberg, fearing a "leak" of users in his "application" messenger, Facebook Messenger.

According to the data of the courier company, WhatsApp has one billion active accounts per day and one thousand 500 million per month.