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The mobile messaging service WhatsApp will make the operation of the popular application profitable, including in its "States" tab, confirmed at Efe company sources belonging to Facebook.
The decision was announced this week by platform vice president, Chris Daniels, visiting India, although there is no details on when this new feature of the platform form will begin to work, he confirmed. Efe WhatsApp communication office in the Asian country.
According to statements issued by the local agency NSAIDsDaniels ensured that this "will be the company's primary monetization mode, as well as the opportunity for businesses to reach WhatsApp users."
The "states" of WhatsApp which functions as a complementary feature of the mail service, allows the publication of images, animations, videos or text for 24 hours only, and its access is not mandatory for the user. main use of the platform.
The inclusion of ads would place the communication service in the same stages as those already covered by the platform Facebook it started much earlier to include advertisers in the news space of its users.
WhatsApp was acquired in 2014 by the company Mark Zuckerberg, fearing a "leak" of users in their "application" messaging, Facebook Messenger.
According to data from the courier company, WhatsApp has 1,000 million active accounts a day and $ 1,500 million a month.
EFE
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