YouTube plans to produce original material for Mexico

YouTube prepares content with original series and programs for international markets, including Germany, France, Japan , Mexico and India to try to attract new customers to its paid subscription service.

According to a Reuters report, the programming will include several genres, such as documentaries on music, reality series, Conversation programs and other content said Susanne Daniels, head of original YouTube programming, in an interview

Spaces will be produced in local and subtitled languages ​​or doubled for other markets.] Some of these programs will appear in YouTube Premium subscription service formerly known as YouTube Red . # 39; other content will be available in the service

"We are targeting markets where we believe we have a huge advantage with potential subscribers," said Daniels.

YouTube has already released original programs in South Korea and one in India, a Hindi conversation program on cricket . "UnCricket" worked "beyond expectations," Daniels said.

The executive said that a reality show featuring the South Korean pop group Big Bang had boosted subscriptions, and that 50 percent Daniels said that […]

YouTube will compete with companies such as Netflix Inc. and Amazon.com Inc. that invests in local language programming for online audiences around the world.

For the content to play its role, it is essential that it reaches as much efficiency as possible. can be attributed as the generation of nine times more leads, as highlighted by the company Curata, or the increase in traffic and cost reduction than

One of the main challenges, as indicated by a study mentioned by Business2Community, only 23 percent of CMOs consider that they produce the correct information for the right public and deliver it at the right time, place and format.