YouTube provides original programming in Mexico [Junkies] – 28/07/2018

Beverly Hills .- YouTube, of Alphabet Inc., develops original series and programs for international markets, including Germany, France, Japan, Mexico and the United States. India, in order to attract new customers to its paid subscription service, A director said Friday.

The programming will include several genres, such as music documentaries, reality shows, talk shows and other content, said Susanne Daniels, head of YouTube's original programming. The spaces will be produced in local language and subtitled or dubbed for other markets.

Some of the programs will appear on YouTube Premium, the subscription service formerly known as YouTube Red, other content will be available on the site.

"We are targeting markets in which we think we have a huge advantage over potential subscribers," said Daniels

YouTube has already released some original programs in South Korea and one in India, a Hindi talk show . about cricket. Unrricket performed "beyond expectations," said Daniels.

The executive said that a reality show featuring the South Korean pop group Big Bang had boosted subscriptions, and that 50 percent of new customers live outside of the community. South Korea.

The company will release more details on new international programming in the coming weeks, Daniels said.

YouTube will compete with companies like Netflix Inc. and Amazon.com Inc., which invest in local language programming for online audiences around the world.