[ad_1]
EXCLUSIVE: This year it wasn’t a movie trailer that got all the buzz after the Super Bowl, but rather Michael B. Jordan as Alexa.
Given the unpredictable environment of the pandemic and still largely closed movie theaters from coast to coast, most major studios cut their trailer offerings during Super Bowl LV on Sunday. Those who decided to air out saw eyeballs, but not as many as in years past.
Strictly assessing 24-hour post-match traffic on YouTube, Instagram, Twitter and Facebook views, RelishMix reports that Amazon’s Alexa ad, featuring Jordan, the star of their upcoming movie Without remorse, attracted 110.6 million views. Down, “Alexa’s Body” has recorded 20.7 million views on Twitter, 12.3 million on Facebook and 77.7 million views on YouTube. Jordan’s Amazon Alexa 24-hour number is just below what F9 hit its 24 hours after last year’s Super Bowl (110.9 million views).
Related story
Jeep pulls Bruce Springsteen’s Super Bowl ad from YouTube after news of DWI singer’s arrest
Monday morning, as Deadline reports exclusively, Amazon signed a first TV and film deal with Jordan’s Outlier Society.
The Super Bowl ad features an Alexa user imagining Jordan as the sexy voice of his AI device, after spotting the star’s image on a bus ad for Without remorse (how’s that for double promotion?). Alexa ad topped those branded spots featuring Hollywood talent in this year’s RelishMix report, edging out Paramount + ads (54.7 million views combined), Wayne’s World UberEats (13.8 million), Cadillac’s Edward Scissorhands commercial featuring Winona Ryder and Timothée Chalamet (7.3 M) and the Will Ferrell GM commercial “No Way Norway” (4.7 M).
While we have reported that Marvel / Disney + ‘s place for The falcon and the winter soldier raised an all-time audience record for a streaming series spot to 125M, that included far more than its Instagram, Twitter, YouTube and Facebook reach. This metric also incorporated the global draw on third-party editorial accounts, international Marvel and headline accounts, and views broadcast on the 30-second spot.
By RelishMix, in pure Instagram, YouTube, FB and Twitter views within 24 hours of Super Bowl LV, it was Universal F9 spot that was the best among studio (and / or streaming) movie trailers with a circulation of 44.5M. Still, that figure was 60% lower than the draw for F9 Post-Super Bowl online traffic last year and 48% below 85.5 million views Fate of the Furious: Hobbs & Shaw harvested in 2019. F9This year’s post-game draw, the trailer garnered 38.5 million views on Facebook, 3.1 million on YouTube, 1.8 million on Twitter and 1.1 million on Instagram.
Universal
It was the second round of the Super Bowl for F9 with the film currently slated to open on May 28. During Super Bowl LIV, Uni went out of their way to promote Vin Diesel’s photo before the pandemic derailed what was a truly incredible marketing stunt; the photo’s release date in 2020 being May 22. Last year, Uni dropped the first F9 the trailer for the Friday before the Super Bowl and in six days had 439 million views. This was propelled by a pre-Super Bowl concert Friday in Miami with photo stars Cardi B, Ludacris and Ozuna, as well as Wiz Khalifa and Charlie Puth. The live concert audience recorded 12 million views in its first 72 hours. Simultaneously F9 advance tickets went on sale and, in their first four days, last year beat the one Fate of the Furious: Hobbs & Shaw by 50%. It all went up in smoke because of Covid.
To the RelishMix measure, Falcon and the Winter Soldier ranked second with 30.15 M views, including 16.2M on YouTube, 7.4M on Facebook, 6.3M on Twitter and 180K on Instagram. The series drops on March 16. Coming 2 America ranked third with 15.59 M, this movie arrives on Prime on March 5. Universal’s Thriller M. Night Shyamalan Old drew 10.87 million, with the photo due to open on July 23. Disney’s Raya and the last dragon was watched by 8.3 M; the films schedule will hit theaters and Disney + premium on March 5. Universal’s Bob Odenkirk action movie No one caught less than 5M; with the title scheduled to open on April 2, Easter weekend. While Uni was only due to deliver one spot on Sunday, they released three.
The number of trailers (including streaming) that aired during Super Bowl LV was very paltry in terms of quantity: last year had nine, in 2019 there were eight, in 2018 there were 11. The theatrical release schedule remains in limbo due to Covid, with theaters in New York and Los Angeles closed since mid-March.
[ad_2]
Source link