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Michael B. Jordan makes his Super Bowl advertising debut in a take for Amazon’s Alexa voice recognition system.
The spot, titled “Alexa’s Body,” will run for 90 seconds online and will premiere as a 60-second ad during the fourth quarter of Super Bowl LV on Sunday. (Watch the game-ready version above.)
Jordan has shown his well-developed physique and prominent male appearance in movies like Creed, Black Panther and Tom Clancy’s upcoming thriller Without remorse (which will hit soon, yes, Amazon Prime Video). This aesthetic is key to the announcement, which begins with a group of executives in a generic office marveling at the design of a new spherical Alexa device.
“I literally couldn’t imagine a nicer vessel for Alexa inside,” said one woman. At that moment, she looks out the window and spies on an advertisement with Jordan in a morning idol pose, which makes her dream of another “vessel” for the voice recognition system: Jordan himself.
In his reverie, Jordan teaches the married woman phrases in French, helps her cook, and even joins her in a candlelight bubble bath, where he reads her a steamy passage from her audiobook. The exaggerated intimacy of the interactions is so infuriating to the wife’s husband that he soon begins to contradict his voice commands, such as “adding bath oil to my shopping list.”
The ad was created by Amazon and the Lucky Generals agency. It extends a string of several recent Super Bowl appearances for Alexa, whose commercials featured a number of A-List stars including Harrison Ford, Rebel Wilson, Cardi B, and Anthony Hopkins.
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