Microsoft has quietly revealed the deepest secrets of Windows 11 (you might be stunned)



[ad_1]

screenshot-2021-09-07-at-3-34-19-pm.png

New life. Blue life.

Screenshot by ZDNet

You are now fully prepared for October 5th.

You have researched whether your computer will be compatible. If not (officially), you’ll have tried to come up with a clever way around it, thanks to an ominously happy presenter on YouTube.

When Windows 11 becomes available for free, you’ll be among the first to experience it in real time.

But do you really know everything you need to know about new software from Microsoft? Truly?

Please come with me as I bring some of Redmond’s most powerful revelations, ones that could change the way you view your world.

In a video that quietly escaped last month, Microsoft tried to provide the artistic and philosophical foundation for the software that you’ll soon be watching every day of your life.

In the first few seconds, I learned that the new Windows logo will be “one of the most visible visuals in the world”. It’s right up there, no doubt, with the arches of McDonald’s and the unforgettable shape of Jeff Bezos’ rocket.

I also learned that Windows needs a “new life”. Somehow, the old Windows seemed to be approaching the Door of Death.

A man described in the video as “Vincent, Brand Manager” – who surprisingly resembles Vincent Joris, strategy director at advertising agency Wunderman Thompson, Antwerp – explained his team’s arduous task like this : “Make sure that when people look at this they say ‘yes, I like that’ and ‘yes, this is Windows’.

Task? No, it’s not about making better software, it’s about making Windows 11 look (slightly) different.

The resulting wallpaper was, indeed, pretty. Beautiful flowering, as a Briton would say.

Please, however, gird yourself for the deeper meaning of it all, as Microsoft Creative Director Christina Koehn explained: “I love the final bloom we went with because you can. move it and turn it, and to me that represents the diversity of people who use Windows. “

Creatives talk like that. They really do. And when they do, you learn new things.

Here’s more Christina: “The logo change should also reflect the product change.”

Does that mean it should reflect the fact that many computers will not be able to use it? Please don’t be so cynical. It’s about the logo, the signature, what tells people who you are now.

Windows is changing. For example, this eleventh version now benefits from more Xbox technology and Teams as well.

Vincent revealed how the team reflected this change: “We looked at the Microsoft logo and turned it blue. “

So there I learned that turning blue can actually mean you come back to life, rather than, well, being close to death.

“Wait,” I hear you gruff. “The Microsoft logo was charming and colorful before and now it’s gone monochrome? How does that make the product more exciting? Blue literally means miserable.”

Well, Vincent replies, blue is “the color most people associate with Windows.”

To which Christina adds, “We have these four squares. They represent Microsoft. They represent Windows. They represent Surface.” What do you mean by “what is the fourth square?”

And then, the overall concept: “We go from a brand house to a brand house.

So now you know. This is how you have to think every time you lay your eyes on Windows 11. You walk into a glorious brand house.

For Vincent, it is “a small change of form, but a big change of direction”.

How to argue?

more technically incorrect

[ad_2]

Source link