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Microsoft is planning a series of current events over the coming months that will focus on categories such as games, cloud and Windows. The edge has learned that Microsoft is spending time on particular categories at a time when the pandemic has ended in-person events. Microsoft’s first event takes place later this week, focusing on what’s next for work and Microsoft 365.
The company is planning similar events focused on continuing its cloud ambitions, as well as games, Windows and security in the coming months. Microsoft typically discusses a wide range of its products at events like Ignite or Build, and that will continue, but these separate events are designed to highlight what changes to its products mean for entire categories.
The Windows event will likely focus on Microsoft’s “radical visual rejuvenation” of the operating system, which is currently codenamed “Sun Valley,” and the company’s efforts for Windows 10X. Microsoft is putting more effort into redesigning the Windows user interface this year, with visual changes planned to improve the consistency of the operating system.
Microsoft also has big plans for gaming in general throughout 2021, especially with its Xbox Game Pass and xCloud work. Microsoft’s gaming event will likely focus on the company’s plans to expand xCloud and its gaming efforts, in a year that sees a “redesigned” E3 take place.
This whole approach to current events at Microsoft is different from previous years. This takes place during a year where many people continue to work and even study remotely. The pandemic has reshaped entire industries, and it will likely fuel many Microsoft announcements in 2021. If the events are successful, it could even shape how Microsoft plans its news announcements for years to come.
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