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Microsoft used an ad for its Surface Pro 7 to take on the MacBook Pro during Sunday’s NFL Championship game. The ad, a sort of reversal of the “I’m a Mac” ads from the mid to late 2000s, reminds Apple of Apple’s reluctance to include a touchscreen with its laptops.
The ad goes specifically after Apple’s Touch Bar, with an actor in the ad exclaiming, “why can’t they give me an entire touchscreen.”
We believe it’s because Apple wants you to buy an iPad.
https://www.youtube.com/watch?v=sdrus8zmRLc
Unfortunately for Surface, the ad has a high dislike rate on YouTube. It seems Apple fans aren’t too happy to be called by Microsoft. Sadly, too, comments were turned off, so you can’t read MacBook fans referring the fire to the laptop maker who laughed at them.
When it comes to the MacBook Pro’s touch bar, rumors started to circulate that the company was planning to kill the svelte OLED display. If this is true, it confirms that consumers have not used the Touch Bar much.
Weirdly, Microsoft’s ad goes on to claim that the Surface Pro is a better gaming device than the MacBook Pro. While this may be true on paper, since the Windows Games Library is much larger than it is on MacOS, supporting the Surface as a gaming device is dishonest.
The current Surface Pro 7 uses 10th Generation Intel Core processors. Integrated Intel UHD graphics are far from gaming powerhouse. According to our sister publication Laptop Mag, 10th generation UHD graphics can barely run a seven-year-old game like Grand Theft Auto V. Although future Intel processors will 11th generation with Iris Xe Graphics feature a far superior integrated graphics processor. But we’ll have to wait and get our hands on it before we know how it really stacks up.
Of course, Microsoft has a price advantage. The MacBook Pro sells for $ 1,299, while the Core i5 Surface with keyboard and pen starts at $ 890. Granted, the MacBook Pro comes with Apple’s stellar new M1 chip.
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