Microsoft takes MacBook Pro M1 in new Surface ad



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Microsoft doesn’t mock the new M1-based MacBook pro so subtly in a video ad that’s designed to look like a typical YouTube vlogger.

“Today we have the Microsoft Surface Pro 7 and the MacBook Pro,” announces the young video host as if introducing an unbiased product comparison instead of an advertisement.

And you can tell things are going to go in a certain direction when the first topic is touch and stylus, two core features of Surface Pro and missing from the MacBook Pro. Well, above all.

“The Surface comes with a stylus,” the host mistakenly notes: In fact, the Surface Pro 7 doesn’t ship with a Surface Pen, a fact that is mentioned in lowercase in a disclaimer while ‘he speaks. “Mac gave me that little bar,” he said, noting the MBP’s Touch Bar, “but… why can’t they just give me a full touchscreen?”

Another advantage of Surface Pro cited in the ad is its removable keyboard, while “you’re just stuck with what you’ve got” with the Mac. But the MacBook Pro keyboard and touchpad come with the computer. With Surface Pro 7, you have to purchase a Type Cover separately at an additional cost, just like with the Surface Pen.

Surface Pro also has the “power to run all your apps” where the Mac apparently doesn’t, and “it’s a much better gaming device.” I’m not sure I would call a gaming device of any kind, but whatever.

And then there is the price. According to the announcement, the MacBook Pro costs $ 1,299, while the Microsoft Surface Pro, which normally costs $ 1,130 crossed out, can now be bought for just $ 890 on sale. Hm. Looking at the Surface website, I can see that all Surface Pro models except the base Core i3 model are on sale now, so I’m assuming the $ 890 listed in the ad is the Core model. i5 / 8GB / 128GB, normally $ 899.99, but now on sale for $ 699.99, plus a Signature Type Cover, which is also on sale, now for $ 119.99. Add $ 63.99 for the Surface Pen, and you land straight to $ 883.97.

As stated in the lowercase disclaimer, this offer is valid until January 31 on select Surface Pro 7 PCs.

Your destination will depend on your needs and your experience. But after using both of these devices, I’d honestly prefer the MacBook Pro (or the cheaper MacBook Air, which costs just $ 999): it has a bigger screen, better keyboard and trackpad, and double the disk space. And Apple’s M1 chipset has proven to be a champion in compatibility and performance for the most part. I prefer Windows to macOS, but the Surface Pro is a bit too small and constrained for my needs.

Tagged Apple M1, MacBook Pro, Surface Pro 7

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