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Microsoft is increasing the price of its Xbox Live Gold, the online service Xbox, the company said on Friday. Xbox Live Gold will now cost $ 10.99 per month for a one-month subscription – a price increase of $ 1. The three-month subscription will now cost $ 29.99, an increase of $ 5. A six-month subscription costs up to $ 59.99. Microsoft’s last price increase for Xbox Live Gold was in 2010.
“Periodically, we evaluate the value and prices of our services to reflect changes in regional markets and to continue to invest in the Xbox community; we will be making price adjustments for Xbox Live Gold in certain markets, ”Microsoft wrote in its announcement. “In many markets, the price of Xbox Live Gold hasn’t changed in years, and in some markets, it hasn’t changed for more than 10 years.”
Microsoft allows those interested to convert their Gold plans to Game Pass plans. Players who choose to upgrade from Xbox Live Gold to Xbox Game Pass Ultimate – which gives players access to Gold and Game Pass services – will have their membership time converted directly at no additional cost. “For example, if you have 11 months of Xbox Live Gold membership now and upgrade to Xbox Game Pass Ultimate, those 11 months turn into 11 months of Ultimate at no additional cost,” Microsoft said.
While the cost ends up being higher, there’s a lot more value to make up for it – if you’re interested in Xbox Game Pass Ultimate. For the price of your current Xbox Live Gold membership, you’ll have access to a Gold online membership, Game Pass for PC and Windows console, EA Play and its cloud gaming service, xCloud. After renewal, Xbox Game Pass Ultimate will cost you $ 14.99 per month. Because of this, Microsoft’s latest increase appears to encourage the transition of Xbox Live Gold subscribers to its Xbox Game Pass Ultimate subscription.
If you are a subscriber who already has a 12 or 6 month Xbox Live Gold subscription, the price will remain the same for the duration of that subscription; then, it will renew itself at the new price. If you upgrade to Xbox Game Pass Ultimate, it will then renew at that price.
Microsoft said existing subscribers will be notified by email of the price change, noting that prices will not increase “until at least 45 days after receiving the message.”
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