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Has there been a more immediately successful multimedia business than last week’s Field of dreams baseball game between the Yankees and the White Sox? Not only was the favorite USA team crushed by Chicago’s least favorite team with a late-ninth home run, an accidental nod to the Sox’s first home run against the Yankees was struck by “Shoeless” Joe Jackson in 1919, with Jackson being the guy whose ghost appears in a little Kevin Costner movie titled Field of dreams-but the game also inspired a huge recovery in Field of dreams DVD and Blu-ray sales. He has also had the highest marks in a Major League Baseball regular season game for over 15 years.
Now the (baseball) hits will continue to arrive, with Peacock announcing in a press release today that he has awarded a direct order to a Field of dreams Television show to be written and produced by Parks and recreation co-creator Michael Schur. The series reportedly “reinvented the blend of family, baseball, Iowa, and magic that makes the movie so enduring and loved” (Big Iowa definitely fills someone’s pockets to make sure the state is there. mentioned, right?), and NBCUniversal President of TV and Streaming Lisa Katz added that this kind of “fantasy and grounded” story is “where Mike Schur shines.”
The movie, while not particularly serious, is also not known for being super funny, so it will be interesting to see if Schur brings more of his comedic sensibility into this thing. It will also be interesting to see who they chose as non-Kevin Costner… although Costner would probably be willing to do it. No one has ever done a baseball trick without at least directing it by him first.
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