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Advertising Act
published
MillerCoors trial images v. Anheuser-Busch.
MillerCoors is asking a court to order the maker of Bud Light to stop running ads, implying that Miller Lite and Coors Light have corn syrup in their beers.
In a suit filed on March 21, MillerCoors alleges that Anheuser-Busch denounced the use of corn syrup by MillerCoors "for a purposeful and perverse purpose" – to frighten consumers likely to think that the syrup of High fructose corn was in their Miller Lite and Coors Light. beers. Courthouse News Service, the Chicago Tribune, the Washington Post and the Des Moines Register are among the covered publications.
The complaint, filed in federal court in Madison, Wisconsin, alleges false advertising and dilution of the federal mark. In addition to an injunction that would block advertising claims, the lawsuit would also seek corrective advertising and damages tripled on the basis of Anheuser-Busch's gains through the campaign.
In reality, the combination indicates that corn syrup is used as an aid to fermentation and that it is broken down and consumed by the yeast. The finished product does not contain corn syrup, and no high fructose corn syrup is used at any stage of the brewing process.
Incidentally, Anheuser-Busch uses corn syrup to make various products, including Stella Artois Spritzer. And he adds high fructose corn syrup to some of his malt beverages.
Anheuser-Busch has spent more than $ 13 million in Super Bowl ads to make fun of Miller Lite and Coors Light for the use of corn syrup, depending on the combination.
An advertisement that aired during the first quarter of the Super Bowl shows Bud Light King refusing a shipment of corn syrup because it is not used for making beer. The king orders that the barrel be delivered to Miller Lite. When the corn syrup arrives, a man from Castle Miller Lite says that his shipment has already been received and that the barrel should be brought to Coors Light Castle. The shipment is accepted at this third place.
This ad, along with other commercials, used MillerCoors trademarks to denigrate and tarnish Coors Light and Miller Lite, the lawsuit says.
An Anheuser-Busch statement says the MillerCoors combination "is baseless and will not deter Bud Light from providing consumers with the transparency they demand."
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