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Morgan Wallen saw an increase in album sales after a video of him telling a racial slur spread online earlier this week.
The country star has taken a heavy toll since the music video was released, with his Big Loud label dropping it and radio stations removing his music from their playlists.
Despite this, sales of his albums increased within 24 hours of the video’s initial release. According to MRC Data, Wallen sold 22,500 copies of his albums in the United States on February 3 – a 339% increase from the previous day.
The musician’s latest album ‘Dangerous: The Double Album’ sold 7,000 copies on the same day, giving it a 511% increase from the 1,000 copies sold on February 2.
In contrast, data shows a huge decrease in Wallen’s airing on radio stations across the United States. On February 3, his music was played 71% less than in the previous 24 hours.
The video that caused Wallen to fall was filmed by one of his neighbors and saw the star say to someone, “Take care of that pussy-ass.
“I used an unacceptable and inappropriate racial slur that I wish I could take back,” Wallen said in an apology statement. “There are never any excuses for using this type of language. I would like to sincerely apologize for using that word. I promise to do better.
Big Loud, an imprint of the Republic, said in a statement that they had suspended Wallen’s contract “indefinitely”. “Republic Records fully supports Big Loud’s decision and agrees that such behavior will not be tolerated,” they said.
Wallen fueled controversy last year when he was filmed breaking coronavirus regulations by parting ways with fans without wearing a mask. Its scheduled appearance on Saturday Night Live was pulled at the last minute due to his actions, although he was invited to the show later in the year.
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