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Google, the leading indicator used to track the popularity of Bitcoin (BTC) and other cryptocurrencies, celebrated its 23rd anniversary on Monday.
Founded by Larry Page and Sergey Brin when they were both students at Stanford University, the search engine has spent the majority of its 23 years of existence being one of the main entry points to the internet. .
After the creation of cryptocurrencies, Google was the primary method for researching new coins, following market trends, and learning how to buy crypto.
Since internet search statistics are a great way to track user behavior, Google Trends has become a trusted source for understanding user interest in near real time. Traders use the tool, which analyzes the popularity of search queries over a specific time period, to identify emerging trends.
Initial coin offerings, or ICOs, decentralized finance or DeFi, and non-fungible tokens, or NFTs, all peaked in Google Trends before taking the main stage in the crypto ecosystem.
A quick search for Bitcoin shows that internet user interest almost overlaps with the price volatility of the largest cryptocurrency. A similar overlap can be seen in the Dogecoin (DOGE) charts.
Related: Google partners with NFT leader Dapper Labs to support Flow blockchain
Neutral stats aside, Google’s stance on cryptocurrencies mimics general public perception. In March 2018, following the infamous ICO boom, Google banned cryptocurrency-related advertising on its platform through an update to its financial services policy.
The search giant has since softened on the subject, announcing that crypto announcements from regulated entities are ready to go. While the company still does not allow DeFi ads or celebrity mentions related to crypto, advertisers registered with the Financial Crimes Enforcement Network can advertise their crypto exchange and wallet services.
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