Mother's Day spent nearly $ 25 billion this year



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According to a survey by the National Retail Federation, spending on Mother's Day gifts is expected to reach nearly $ 25 billion this year in the United States – the highest amount in 16 years.

Nearly 86% of Americans should celebrate their mothers or the women of their lives this Sunday, with the average consumer spending about $ 196 in gifts, ranging from special trips to flowers and greeting cards. Last year, the average consumer spent about $ 180 in gifts.

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The NRF also predicts that men will spend more than women at $ 237 against $ 158.

About 75% of buyers plan to buy a greeting card, with the average person spending around $ 6. Flowers are also frequently offered: 67% of consumers buy them and spend just over $ 20.

However, some consumers are venturing beyond traditional gifts of cards and flowers: 55% of them offered special outings and spent about $ 36, while 45% bought gift cards and certificates. Thirty-five percent of consumers bought jewelry, while 45% bought clothes or accessories.

"Today, consumers want to make sure that they offer mom something that will make her feel loved. And they will use all the inspiration and advice they can get to find the perfect gift, "said Phil Rist, vice president of Prosper's strategy.

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