Motorola will make a stand with 5G premium phones

In recent years, Motorola has carved out a niche as a manufacturer of excellent and mid-range budget phones. But his days spent on devices rarely exceeding $ 500 will soon end. Motorola says it's ready to adopt high-end phones again, with price tags to prove it.

The brand will launch a 5GPremium flagship phone, said Françoise LaFlamme, who leads Motorola's global marketing strategy.

And the 5G is not cheap. Motorola is not yet ready to share its price range, but Samsung's cheapest 5G phone, the triple camera Galaxy A90 5G, costs around $ 800. the OnePlus 7 Pro 5G is "cheap" at $ 840.

"If you install a 5G phone at $ 399, you will have to sacrifice many items that people appreciate," LaFlamme said.

Today, you are going to spend $ 300 for the budget Moto G7, $ 450 for the new Motorola One Zoom with three cameras and a satin glass stand and $ 500 for the Moto X4. But $ 500 is pretty much where the fork stops. Motorola's "5G" device, the Moto Z3, costs $ 480 with Verizon, but you'll only get 5G speeds by buying the 5G Moto Mod for an additional $ 350.

It is likely that a Motorola 5G premium phone will start in the range of $ 800 or even more. The features of Samsung Galaxy S10 5G
and Rating 10 Plus 5G the phones cost $ 1,300 each.

So why switch to high-end phones? Motorola, which operates at Lenovo's parent company, has made a profit for the first time in a decade. Reducing product, staff and marketing losses has allowed Motorola to reduce its losses, LaFlamme said. The same goes for its main markets, including the United States, the United Kingdom, Brazil and Mexico.

Now that Motorola is back in the dark, it can focus on improving the types of phones it sells and where it sells them.

Motorola's gesture is not surprising and looks good. In the era of 5G Phones and foldable drawingsStaying with low-cost, low-cost 4G phones is a sure way to be left behind.

Originally published earlier this week.