Home / United States / Mountain Dew criticized for mislabeling Michigan's Upper Peninsula: "I'm not in Wisconsin"

Mountain Dew criticized for mislabeling Michigan's Upper Peninsula: "I'm not in Wisconsin"



Mountain Dew takes a small geography lesson in the Midwest after publishing an ad featuring the Upper Peninsula of Michigan as part of Wisconsin.

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The popular non-alcoholic beverage, owned by Pepsi Co., has launched a bottle marketing campaign for "US states", featuring a map of the nation, with each state displaying a different pattern.

The design included the Michigan Upper Peninsula in the same colors as neighboring Wisconsin.

The design included the Michigan Upper Peninsula in the same colors as neighboring Wisconsin.
(Mountain Dew)

The fun design, however, sparked anger in the northern states after the Upper Peninsula of Michigan was colored with the same green and white contours as Wisconsin, instead of red and black like the rest of Michigan.

On Twitter, residents of the Upper Peninsula called Mountain Dew for surveillance.

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However, there seems to be a happy ending to the forgotten peninsula.

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Mountain Dew tweeted an apology and promised to correct the mistake. The brand has even asked the Upper Peninsula to tell them "everything you love" about their area as part of the new "special edition label".

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The new state-themed labels are part of a campaign launched by Mountain Dew that rewards those who collect the 50 bottles of the state with a $ 100 gift card. The contest will run until August 10, 2019.


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